the highest possible nutritional value within a sustainable agricultural system

FASCINATING is an open testing and innovation programme that connects businesses, the agricultural sector, knowledge institutions, and the community, for the purpose of achieving a communal goal: delivering the highest possible nutritional value within a nature inclusive, sustainable, and circular agricultural system.


FASCINATING connects the UvhN members University Medical Center Groningen and University of Groningen with four corporations (Agrifirm, Avebe, Cosun, and FrieslandCampina) and agricultural organization LTO-Noord.

The Northern Netherlands boasts available agricultural land as well as a large-scale industrial infrastructure for the processing of biomass. In combination with the availability of sustainable energy, the presence of knowledge institutions and a strongly-developed chemical industry, this offers our region a unique combination of all the available ingredients to create the future of agriculture.

“Our region boasts a unique combination of all the available ingredients to create the future of agriculture.”

Future prospects for farmers

FASCINATING (in full: Food Agro Sustainable Circular Nature Technology in Groningen) combines sustainability and nature with economic impact. An innovative project, comprising the entire chain from farmer to consumer, working towards sustainable and high-quality proteins, and making a positive contribution to biodiversity while also providing prospects for the future to farmers using a new revenue model. Het zet in op duurzame en hoogwaardige eiwitten, levert een positieve bijdrage aan biodiversiteit en natuur en biedt via een nieuw verdienmodel toekomstperspectief aan boeren.

Another way of thinking

The basic principle of FASCINATING is that agro residual streams are fully utilized, in which carbon cycles (CO2) and nitrogen cycles are closed. This involves reviewing if and how the chain can be made circular from the beginning, and not just at the end, which requires a different way of thinking, lots of research, and development. This all comes together within FASCINATING.

FASCINATING has four pillars